Salesloft, the Atlanta-based sales engagement company now part of revenue orchestration firm Clari, announced new capabilities in April 2026 that connect forecasting and execution data while opening that data to external artificial intelligence tools. The move puts a Fulton County technology firm at the center of how AI systems plug into enterprise sales workflows.
The combined platform links Clari's forecasting and pipeline insights directly to Salesloft's execution layer, the part of the system where sellers run outreach, calls, and follow-up. The companies also introduced a new MCP server, a connection standard that lets AI tools such as Claude, ChatGPT, Microsoft Copilot, Gemini, and Salesforce Agentforce operate on live Salesloft data rather than static exports.
Salesloft was founded in Atlanta in 2011 and built its business around sales email tracking, a built-in dialer, real-time analytics, and integration with major customer relationship platforms. The new architecture reflects a broader shift in marketing and sales technology toward agent-ready data access, where AI assistants read and act on current pipeline information.
The announcement adds to a cluster of Atlanta marketing technology activity. CallRail, another Atlanta firm, recently added measurement for advertising performance and serves more than 225,000 businesses worldwide. The local concentration of sales and marketing software companies positions the metro area as a notable hub for AI-enabled revenue tools, with vendors racing to make their data usable by the leading AI assistants.
Source: Yahoo Finance - https://finance.yahoo.com/sectors/technology/articles/clari-salesloft-connect-forecasting-execution-130000101.html