Stonebranch, an automation software company headquartered in Atlanta, has released its 2026 Global State of IT Automation Report, identifying orchestration as the missing link for organizations trying to scale artificial intelligence and build trust in automated systems. The report draws on a global survey of IT and operations leaders and examines how companies are connecting AI tools to the workflows that run their businesses.
The findings echo a broader pattern in enterprise technology. Surveys cited across the industry indicate that a large majority of marketing processes are now automated or AI-augmented, and that a growing share of enterprise applications will include task-specific AI agents by the end of 2026. The report frames orchestration, the coordinated management of automated tasks across systems, as the capability that determines whether AI investments deliver reliable results.
The release highlights metro Atlanta's role in the technology economy. Georgia's creative and technology industries contribute an estimated $23.8 billion annually and support roughly 134,000 jobs, with Atlanta accounting for a large share. Companies across the region, including those in Roswell, Alpharetta, and the north metro corridor, are weighing how to integrate AI-driven automation into marketing, sales, and operations as the tools become standard rather than experimental.
Source: BusinessWire - https://www.businesswire.com/news/home/20260319468609/en/Stonebranch-Releases-2026-Global-State-of-IT-Automation-Report-Revealing-Orchestration-as-the-Missing-Link-for-AI-Adoption-and-Trust