Generative artificial intelligence has become a routine part of marketing operations, new research finds. The study reports that 88 percent of marketers already apply generative AI across campaign workflows on a daily basis, and 93 percent say the tools help them produce content faster.

The figures mark a move from experimentation to standard practice. Daily use by nearly nine in ten marketers indicates that generative AI now sits inside everyday production rather than in isolated pilots. The content speed benefit cited by 93 percent helps explain the rapid uptake, since faster output directly affects how many campaigns a team can run.

Researchers describe AI as foundational to modern marketing, a characterization supported by the breadth of daily adoption. The tools touch content drafting, variation testing, and personalization, the tasks that consume large amounts of marketing time.

The adoption data carries planning implications. With usage already near saturation for daily content work, the competitive edge shifts from whether a team uses generative AI to how well it integrates the tools into strategy and quality control. The numbers give marketing leaders a benchmark for where their own adoption stands relative to the broader field.

Source: Business Wire -- https://www.businesswire.com/news/home/20260408093294/en/New-Research-Finds-AI-Is-Now-Foundational-to-Modern-Marketing