Market data for 2026 shows the AI marketing sector expanding at one of the fastest rates in enterprise software, as automation, personalization, and agent-based tools move into mainstream budgets. The figures point to rapid revenue growth across the category.

The global AI marketing market was valued at about 47.32 billion dollars in 2026 and is projected to reach 107.5 billion dollars by 2028, an annual growth rate near 36.6 percent. Broader agentic AI spending, which includes marketing and sales automation, is expected to reach about 201.9 billion dollars in 2026. Gartner forecasts that 40 percent of enterprise applications will embed AI agents by the end of 2026, up from less than 5 percent the prior year.

The pricing and spending trajectory helps explain the consolidation underway among automation vendors, as larger platforms acquire agent and data capabilities to capture a share of expanding budgets. The growth rate also signals that marketing organizations are reallocating spend toward tools that can act on customer data, not just store and report it. For US enterprises, the data indicates AI marketing is shifting from a discretionary experiment to a core line item.

Source: ZoomInfo - https://pipeline.zoominfo.com/marketing/ai-marketing-automation-software