Marketing leaders expect artificial intelligence to take over a far larger share of marketing work within two years, according to a Gartner survey. Respondents project that AI driven automation will handle 36 percent of marketing tasks by 2028, more than double the 16 percent reported for 2026.

The jump describes a steep adoption curve. Moving from 16 to 36 percent in roughly two years implies that marketing organizations plan to shift a substantial block of routine and repeatable work to automated systems. The forecast covers execution tasks across campaign management, targeting, and content production rather than a single function.

The survey lands amid a wave of platform releases that embed AI directly into marketing workflows. As tools add agentic features that act rather than only advise, the share of work that can be automated rises. The 36 percent figure gives executives a concrete planning number for budgeting, staffing, and skills development.

The data also raises workforce questions. If more than a third of marketing work runs through automation by 2028, teams will need to redirect human effort toward strategy, oversight, and creative direction. The Gartner numbers frame how fast that transition is expected to move.

Source: Gartner -- https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-survey-reveals-marketing-leaders-expect-ai-automation-of-marketing-work-to-double-to-36-percent-by-2028