Meta announced Muse for Small Business on September 29, 2026, extending its Muse AI agent from consumers into day-to-day business operations, Axios reported. The release arrived alongside Meta Enterprise Platform, a separate offering aimed at larger corporations.
Muse for Small Business connects to tools that many owners already use, including Shopify, Slack, Stripe, Asana, Figma, and Zoom. Pricing follows a freemium model, with optional paid tiers at $20 and $100 per month. Vishal Shah, Meta's vice president of AI products, told Axios that about a third of early Muse users are already linking it to some type of business account.
Axios described one example: Tom Mulholland, who owns Mulholland Grocery, used Muse to restore his store's Google Maps listing after he missed a critical email. The story noted the long workweeks typical of small business owners, with one owner citing about 65 hours per week.
The enterprise side of the announcement came a day earlier. CIO Dive reported on September 28 that Meta Enterprise Platform bundles the Muse agent, Meta Business Agent, Muse API, and Muse Code, and that Meta appointed Chirantan Desai, the former CEO of MongoDB, as chief enterprise platform officer. MongoDB shares fell 18 percent following news of his departure, according to Axios.
Meta Business Agent already handles customer conversations on Meta's messaging platforms, including answering product questions, booking appointments, and qualifying leads. Arun Chandrasekaran, a distinguished vice president analyst at Gartner, told CIO Dive that Meta faces a large gap in earning the trust of enterprise CIOs. CIO Dive also noted that Meta has not released pricing or distribution details for the enterprise platform.
Source: Axios - https://www.axios.com/2026/09/29/meta-muse-ai-small-business