OpenAI announced on Monday that advertisers can build a ChatGPT campaign in under a minute, part of a push to convert early interest in conversational advertising into recurring spend. The redesigned onboarding flow accepts a website URL, analyzes the business, its products, objectives and target customers, then suggests the kinds of ChatGPT conversations where ads could appear. It generates the creative and copy before collecting geography, bidding strategy and billing details. Advertisers can also assemble campaigns through an agent inside the ChatGPT Ads Manager plug-in.
The company said ChatGPT Ads reached a $1 billion annualized revenue run rate less than 200 days after launch, and that daily ad revenue climbed 25 percent since the start of August. OpenAI is privately held and offered no documentation for either figure. Annualized run rate extrapolates a current growth rate across 12 months, so early stage percentages can look large while telling marketers little about the eventual size of the market.
Investor projections reported by MarTech put OpenAI ad revenue at $2.5 billion in 2026, $11 billion in 2027, $25 billion in 2028, $53 billion in 2029 and $100 billion in 2030. Those forecasts assume OpenAI products reach 2.75 billion weekly users by 2030. ChatGPT currently reports more than 1 billion weekly active users, many of them researching products and comparing alternatives.
Research firm eMarketer expects the entire US standalone chatbot advertising market to generate less than $1 billion in 2026. New advertisers are being offered $500 in matching credits after spending $500. Open questions for marketers include targeting quality, measurement, incrementality and whether advertiser demand holds once the novelty fades.
Source: MarTech - https://martech.org/openais-audacious-claim-about-ad-revenue/