Salesforce signed a definitive agreement on November 2, 2026 to acquire Cresta, a company that builds voice AI for customer service. Financial terms were not disclosed. Salesforce expects the transaction to close in the first quarter of its fiscal year 2028, subject to customary closing conditions and required regulatory approvals.
Cresta describes itself as a voice-first operating system for customer experience. Its voice agents handle complex customer calls from start to finish, and its platform coaches human representatives in real time and analyzes every interaction. Salesforce named Marriott, Comcast and Alaska Airlines as customers that use Cresta at enterprise scale.
Salesforce plans to combine Cresta with Service Cloud so that businesses can link each conversation to the customer and to the outcome it produces, such as resolution, retention and revenue. After the deal closes, Cresta will continue to support the contact center and telephony platforms its customers use today.
Kishan Chetan, executive vice president and general manager of Agentforce and Service Cloud at Salesforce, said in the announcement: "Voice is where service is hardest to get right, and where it matters most to customers." Ping Wu, chief executive of Cresta, said: "Now, by uniting our platform with Salesforce, we will realize our full vision at scale."
The agreement follows other Salesforce acquisition announcements in recent weeks. On October 29, 2026 the company announced a definitive agreement to acquire Rune Technologies, and on October 20, 2026 it announced an agreement to acquire Braze. Salesforce published the Cresta announcement on its news site. Cresta's headquarters location and the purchase price were not stated in the release.
Source: Salesforce News - https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-cresta/