Sprinklr, the New York-based customer experience management software company, has opened a beta of Sprinklr Marketing AI Agents, a connected set of specialized agents intended to shorten the path from market signals to executed campaigns. The company announced the beta on October 27, 2026.
Sprinklr describes the problem as a speed gap. Trends can fade within days, while concept-to-launch cycles can stretch for weeks, and marketing teams are asked to cover more markets, channels and languages without matching growth in resources.
The release names six agents. An Ideation Agent combines performance, listening, audience, competitive and web signals to suggest campaign ideas. A Creative Agent scales approved creative through edits, variations, localization and A/B testing. A Campaign Execution Agent turns media briefs into campaigns, audiences and creative, and flags inconsistencies such as language mismatches. A Compliance Agent checks content against brand, policy, regulatory and channel rules and sends exceptions to human reviewers. A Community Agent finds relevant conversations and supports channel-specific responses, and a Budget Optimization Agent recommends cross-channel allocation before and during campaigns.
Sprinklr says people remain in charge of strategy, creative, approvals and brand decisions. Karthik Suri, the company's chief product and corporate strategy officer, said, "Sprinklr was built to unify customer and market data across channels. Marketing AI Agents are the next evolution of that foundation."
The beta is open now to customers through their Sprinklr account teams. The announcement accompanied the company's Q3 product release, which added Agent Architects for designing and governing enterprise AI agents, Voice AI Agents, and support for ChatGPT Advertising. Sprinklr says more than 1,600 enterprises use its platform, and the capabilities are to be shown at its CXUnifiers 2026 event.
Source: Business Wire -- https://www.businesswire.com/news/home/20261027063861/en/