[Data] McKinsey Finds Only 6% of Companies Capture Real Bottom-Line Value From AIMcKinsey's State of AI survey finds 88% of firms use AI but only 6% capture real bottom-line value.McKinsey · FRI JUL 24
Info-Tech Says AI and Revenue Pressure Are Forcing CMOs to Rebuild Marketing OperationsInfo-Tech's CMO Playbook says AI adoption and revenue pressure are forcing marketing leaders to rebuild operations.Info-Tech Research Group · FRI JUL 24
Kentico Reports AIRA Marketing AI Adoption Nearly Quadrupled in First Half of 2026Kentico says adoption of its AIRA marketing AI assistant grew 292% in the first half of 2026.Kentico · FRI JUL 24
[Data] AI Marketing Market Valued at $47 Billion Heading Toward $107 Billion by 2028AI marketing market valued at $47 billion in 2026, projected to reach $107 billion by 2028.Omnibound · FRI JUL 24
Atlanta Enterprises Expand AI Deployment Across Major Georgia EmployersAtlanta enterprises expand AI deployment across major Georgia employers through 2026.Improvado · FRI JUL 24
Enterprise AI Marketing Adoption Nears Universal as ROI Tracking LagsEnterprise AI marketing adoption nears universal in 2026 while fewer than 20 percent track ROI.Digital Applied · FRI JUL 24
[Data] 88 Percent of Organizations Use AI, Yet Few Scale ItMcKinsey data: 88 percent of organizations use AI while only 23 percent scale agentic AI.Kanerika · THU JUL 23
[Data] Enterprise Marketing Teams Run Nearly Three AI Agents EachEnterprise marketing teams average 2.8 AI agents as agentic spend nears 202 billion dollars.Improvado · THU JUL 23
AI Sales Agents Move to Center Stage for Enterprise Teams in 2026Futurum Group: enterprise teams adopt AI sales and marketing agents as core infrastructure.Futurum Group · THU JUL 23
Salesforce Launches Agentforce Marketing Tools for AI Campaign WorkSalesforce debuts Agentforce Marketing agents for content and campaign execution in 2026.Salesforce · THU JUL 23
[Data] Generative AI Spending Hits $127 Billion as ROI Gap PersistsGenerative AI reached $127 billion in enterprise spending in 2026 amid a persistent ROI gap.The AI Index · THU JUL 23
[Data] Stanford AI Index Puts Enterprise AI Adoption at 88 PercentStanford's 2026 AI Index reports enterprise AI adoption at 88 percent, though few firms have fully scaled.AI Business Weekly · WED JUL 22
Enterprises Move AI Sales Automation From Pilots to Production in 2026AI sales automation is shifting from experimentation to measurable results across enterprise CRM platforms in 2026.ZoomInfo Pipeline · WED JUL 22
Tenon Moves Marketing Automation Natively Into the ServiceNow AI PlatformTenon expanded marketing automation natively into the ServiceNow AI Platform on July 15, 2026.MarTech Cube · TUE JUL 21
[Data] Colorado Leads US Business AI Adoption at 23.2 Percent as National Average Reaches 18.2Colorado leads US business AI adoption at 23.2 percent against a national average of 18.2.Visual Capitalist · MON JUL 20
Tenon Moves Marketing Automation Natively Into the ServiceNow AI PlatformTenon extends marketing automation natively into the ServiceNow AI Platform as of July 15, 2026.MarTech · MON JUL 20
CMO Playbook and Dovetail Platform Expansion Land the Same Week as AI Reshapes Marketing OperationsMarketing technology announcements on July 14, 2026 centered on AI agents, attribution and CMO accountability.The Agile Brand Guide · MON JUL 20
Enterprise AI ROI Measurement Shifts Toward Direct Financial Impact as Productivity Metrics FadeEnterprise AI ROI measurement is moving from productivity gains toward revenue and profitability, new research shows.The Futurum Group · MON JUL 20
[Data] Enterprise AI Spending Reaches $407 Billion in 2026 as ROI Gap PersistsEnterprise AI spending hit $407 billion in 2026, up nearly 35 percent, even as most firms struggle to show clear returnsValue Add VC · SUN JUL 19
Atlanta-Based Salesloft Launches AI Conversation Intelligence in 2026Atlanta-based Salesloft launched AI Conversation Intelligence in July 2026 and opened live revenue data to major AI assiMarTech Cube · FRI JUL 17