Key 2026 statistics on AI search behavior, zero-click rates, AI search market share, brand risk in AI Overviews, and enterprise marketing AI adoption from multiple primary research sources.
Writer's survey of 2,400 global business leaders finds 79% of enterprises face AI adoption challenges in 2026, with only 29% reporting significant ROI despite near-universal agent deployment.
Salesforce Connections 2026 unveils agentic marketing agents for prospecting, content creation, and autonomous campaign execution, including the acquisition of composable CMS platform Contentful.
Google's new AI search optimization guide defines AEO and GEO as part of standard SEO, names tactics marketers can skip, and introduces guidance for agentic website experiences.