AI & Business -- Page 2

Generative AI is expanding across enterprise marketing as adoption and content spending rise in 2026.

More than 80% of enterprises now use generative AI as agentic AI spending climbs toward $202 billion.

Companies see an average 3.70 dollar return for every 1 dollar spent on generative AI, per McKinsey research.

DigiMarCon Atlanta returned to downtown Atlanta on June 3-4, 2026, spotlighting AI marketing tools for Georgia businesse

About 61 percent of companies plan to add AI to their CRM within three years as sales tools gain co-pilot features.

Atlanta-based CallRail added AI tools to measure ChatGPT ad performance and moved to a new Beltline headquarters in 2026

HubSpot's Spring 2026 release adds agentic AI features that automate sales and marketing workflows, narrowing the gap wi

Enterprise marketers shift from AI experiments to strategy in 2026, with 94% planning AI content use.

Atlanta-based Salesloft expands AI agents for revenue teams following its merger with Clari.

HubSpot's Spring 2026 release adds answer engine optimization and new autonomous AI agents.

2026 Atlanta B2B buyer study: 43% turn to AI tools when vendor websites lack information, bypassing sales reps in early

HubSpot's Spring 2026 Spotlight delivers 100+ AI updates including Smart Deal Progression, AI agents, and expanded Claud

Stanford AI Index 2026: 88% of organizations use AI in core business functions, with 87% of marketers deploying generati

Salesloft adds three AI usage metrics to its analytics platform, tracking how sales teams adopt AI-assisted research too

Atlanta's CallRail launches Voice Assist, a 24/7 AI voice assistant for inbound calls.

Salesforce acquires Contentful and rolls out autonomous AI agents built for marketers.

Writer research: 79% of companies face AI adoption challenges; 59% spend $1M+ yearly but only 29% see major ROI.

Gartner survey: AI automation of marketing work to jump from 16% to 36% by 2028 as agentic AI spend hits $201.9B.